Taking a cue from the mailbag trend frenzy, Julie Deane and her mother, Freda Thomas, have gone from selling three of the traditionally styled schoolbags a week from their kitchen table to 1,500 a week to ASOS and Urban Outfitters by offering them in neon bright colors (instead of the traditional brown leather) for under 0. This is what happens when bloggers get behind something. They say it’s a cult phenomenon.
-Francine Davis Ballard
[Via Business Of Fashion]Tags: British, Cambridge, colour, Maker, satchel, Tiny